According to recent polls in the U.S., more and more people who buy new cars in the U.S. prefer one model to another due to fuel consumption. In support of this theory also tells published in Wednesday survey of U.S. marketing agency JD Power and Associates. According to his results an increasing number of potential buyers are looking to Asian brands, while at the same time, the number of people willing to buy an American car reduced. 'The question of fuel economy, of course, has now become very important, and I think that if we ran a poll right now, cost would have seemed even more important', – said Tom Gauer (Tom Gauer), Senior Managing automotive research at JD retail Power.Rezultaty poll, conducted from May to July, comes at a time when U.S.
automakers are climbing out of his way to put on the market cost modeli.Korporatsii General Motors (Dzherneral Motors) and Ford Motor (Ford Motor) expanded production malometrazhnyh vehicles to meet the increased demand for them. At the same time they cut production of trucks were sold sluggishly and SUVs. GM also plans to start selling the new Chevrolet Cruze car malometrazhnogo in the U.S. market in 2010. At the same time Ford (Ford) will introduce its first model of the Fiesta (Fiesta), designed in European style.
It is expected that both vehicle will consume no more than 5.8 liters per 100 kilometers. The survey agency JD Power found that about 20 percent of customers justify the preference of one model other unacceptable fuel economy, up 3 percent more than in 2007. According to Gower, this figure – the largest increase compared to last year among the reasons referred to by customers in case of failure of any model, and in 2003 it was only about 15 protsentov.Odnako savings fuel remained in third place in the list of the most important factors that are referenced by the consumers in case of failure of the vehicle. Factor No. 1 – is still, the high price, this was called the cause 40 percent of buyers. Factor Number 2 – the monthly cost of avtomobil.Mezhdu to the percentage of buyers who prefer Asian model cars, rose by 3 points, to 63 percent, while the number of adherents of 'home' brands decreased by three points to 55 protsentov.Takaya trend for several years – says Gower. Moreover, consumers who choose between Asian and American models are likely to choose the Asian brand – and do it because of 'performance model', such as low fuel consumption. Judging from the survey, chose an American car, in turn, as the benefits will point discount on the car and support car U.S. industry. "The market's attention is focused directly on the product, and this is the main advantage of Asian automakers' – says Gauer.Agentstvo JD Power survey on post happy owner of 29.903 new cars U.S. According to Gower, the margin of error varies depending on each question, but in total less than 1 percent.