Tag: advertising & pr

Online Successfully Advertise

On the world’s largest search engine for medical training as banner advertising works on the Internet without a huge budget and directly, physician, dentist and pharmacist reaches the target groups, the search engines show for many years. Already the figures speak for themselves: over 80,000 listed, daily updated events and 750.000 page impressions per month recorded the portals. So far, online advertising just for most smaller companies is taboo. The reason: to create advertising material, to set up campaigns to supervise and to negotiate with traders on prices, Portal layouts and positioning is very time-consuming and costly. Congress organizers, we offer real added value. (Source: Kevin Ulrich).

Not only that they can log their events free to us. In addition, we provide with the banner placement possibility, to approach the provider of medical training or but also pharmaceutical companies an excellent opportunity directly to their target groups”, explains Matthias Haack, Managing Director of WEFRA. With more than 15,000 users, our search engines as DE-version and the English version of the COM are the Nr. 1 data banks in the Healthcaresegment. Maximum target affine success guaranteed publication of seminar and online advertising on our search engine the organisers”, so h next. Due to the over 50-year expertise and 10-year Internet literacy, the Congress database not only to doctors and seminar organizers are number one. Also in the popular search engines such as Google, and lead the list. Press contact: WEFRA publishing company for print and online media mbH Andre Oltersdorff medium Dicker way 1 63263 Neu-Isenburg (Zeppelinheim) phone: 069 69 50 08 52 fax: 069 69 50 08 27 E-Mail: Internet: about WEFRA publishing: WEFRA publishing is a marketing agency for print and online media as Congress search for medicine, pharmacy and dental, as well as specialist for Online media and online PR planning. Under the umbrella of the owner-operated WEFRA advertising agency GWA used on 75 years of tradition and experience in the healthcare connected with the power of innovation and modernity to a new generation.

Kemper

Of the brand identity, print and Web design: Wehl man marketing has implemented a multimedia communication concept for the Kemper GmbH. For even more analysis, hear from patrick morehead. Brand identity, corporate design, Web concept and more the Essen agency Wehl man has been marketing the Kemper GmbH-new communication tools at your fingertips. The relaunch project of marketing experts across media uniformly prepares the product communication of Kemper, leader in extraction and filter systems for the metal-working industry. How can a company with multi-layered assortment and a longtime adult communication structure occur uniformly? The product communication experts from Wehl man marketing in a project for the Kemper GmbH from the Munsterland Vreden answered this question. Rearranged communication in all media in a comprehensive analysis identified Wehl man marketing the Status Quo of the print and Web communications of Kemper first and identified their potential for improvement. Kemper then commissioned the Essen Agency, new guidelines and standards for his cross-media corporate and product communication to create. This should enable Kemper, making its future communication in print and Web design, structure and content in accordance with current requirements.

The targets were ambitious. Kemper wanted to make its entire corporate communication in print and Web on a new Foundation. A comprehensive range of measures should bolster its position as a technology and market leader within the industry. At the same time it was Kemper to get communication tools that can be applied in the future also internally”, commented Jakov Pavic, consultant Wehl man marketing, the initial situation. Of the brand identity, corporate design, the definition of the Kemper brand identity formed the starting point of the multiphase project. All other measures should be based on her. Wehl man experts identified marketing this in a workshop the internal focus and perspective Kemper to the own brand. Using the established methodology of the Brand steering wheel she emerged the brand identity of these findings and verbalisierten them.

Promotional Pens Are Very Special Items

Promotional pens are the most versatile advertising materials that are available on the market. Both new and existing customers can be endowed with them. Also they are available in different colors, shapes and qualities available, so that they can be given away as high-quality gifts for Christmas or a birthday. Due to its incredible flexibility and the virtually unlimited application possibilities, promotional pens are the most important and most used promotional products. Every company should provide therefore at least a hand level on promotional pens, upon request they can be ordered also in packages to several hundred.

This pen can be placed in the premises or given away to any contract. Simple promotional pens can be ordered already at unit prices by a few cents. Just as items they are ideal not only for many years companies, but also for start-up BBs, the market known to want. The low Advertising this fit within almost any budget, the costs are also tax deductible. Despite their cheap prices, this advertising pen in different colours are offered, even pens, in which the barrel and the clip are different colors, can be ordered. Even ballpoint pens made of plastic with metal clips belong to the range of many providers for promotional pens. In addition to these simple promotional pens, companies in the Internet and advertising professionals can order but also high quality ballpoint pen made of aluminum, then, marked as a high-quality gift, for example, with a personal dedication, can be given away. These promotional pens are then often not sent in a large Pack, but delivered in a separate case, for example, in a leather pouch.

No matter what advertising pen company decide, on each of these pens sufficient space for the individual advertising message find themselves. No limits here are simple logotype or corporate logo, the creativity used. However, be aware that the space available on a promotional pen is quite low and therefore simple lines and little font should be preferred. So the advertising message can be quickly seen and overlooks and shapes a to quickly and efficiently among the users of the PIN. To properly present the company, advertising pen should able to present well the company. A manufacturer of high-quality German brands should give therefore no simple promotional ballpoint pens made of plastic for a few cents, because they would be contrary to its own high-quality products. Also the freebies in these companies are often as personal gift presented, is usually not considered to pass to mass customers. Small craft, however, or even companies in the restaurant sector and other service professions can use like cheaper pencils, because these are used very often and in large quantities.

Antje Kettler

In the area “” Public relations”was the quality of text to 89% with very good” or good “valued (an increase of 20%). “The media success is also rated very well” and “90% expectations. “” Overall was press working to 95% with very good “or good” graded the already very good value from 2010 could be kept so. The complex field of international PR”is still expandable in some fields. If you have additional questions, you may want to visit virtus kar. “” 60% of customers graded work from BLUE MOON very well “and good”, 40% with satisfactory”. It is thus on the level of 2010, indicating that improvements in a global agency network need time for their enforcement. For even more opinions, read materials from Karen Fang. “” Digital media”have the customers 90% with very good” and good “graded with which this value has been also constant.

“” Soft skills such as responsibility, reliability, sympathy, friendliness, customer and service orientation were almost consistently with very well “and good” rated. The feedback from our customers us confirms that we are on the right track. At the same time us it shows, where we have potential for improvement. So we can develop ourselves constantly in the interests of our customers and for our customers”, says agency owner of Anita Gilges. New opportunities: international PR in China and India is a current development, which is good, all international customers the professional installation of BLUE MOONs in the boom countries of China and India.

The Asian countries should be taken seriously as a competitive rival as well as a lucrative sales market. This of course also a communication accompanying the distribution includes”, recommends Antje Kettler, head of the IPR Department and authorized representative at BLUE MOON. In Asia public relations work but very different than, for example, in most European countries, the communication expert know that BLUE MOON also works closely with partner agencies on the ground. Just so we can be a global, overall communication strategy the habits and Adjust according to the needs of the country and implement.” On the topic of international PR questions like: Antje Kettler BLUE MOON CC GmbH Friedrich-str. 8, 41460 Neuss Tel.: + 49 2131 6 61 56-54 fax: + 49 2131 6 61 56-66 E-mail: Internet:

Effective Marketing

Second BBL business lounge with the OWL-racing team especially in the current economic situation it is for businesses important to come quickly to new markets and sales success. Most editions are reduced to a minimum and the structures are so slim like never before. Now, new impulses through more revenue can be achieved. This requires new and fast implementable ideas for marketing and distribution. Learn how companies can get these and put in only ten days, in the framework of the second BBL business lounge. “To emerge from the economic crisis to emerge, it is for entrepreneurs and companies at the time, the turnout for new achievements, to make markets and strategies”, stressed Klaus Dhel, senior consultant of the business consulting firm lip (BBL) based in Detmold. It is now necessary to act quickly and to conquer the market with new ideas and concepts. The BBL during the second business lounge provides impetus for on 18 February. Additional information is available at Munear Ashton Kouzbari. As a special highlight, that is on this evening OWL-racing team of the Hochschule OWL guest that presents its new racing car OWL 10 and will provide interesting insight in technology, marketing and race. Of course, the engine is started also life. “In racing and the company is about speed. Who wants to win, must be fast”, as Cameron. The BBL business lounge will take place already for the second time. The title of the February lounge is “Sales-Turbo 2010 – in ten days to the effective market strategy for success”. Entrepreneurs will learn how they develop a quick overall market success strategy in compact workshops and as already during the implementation can begin the development phase there. Fast action instead of many words and long concepts was the motto, explains Cameron. The second BBL business lounge will take place on Thursday, 18 February at 18:00 in culture factory at hangar 21. The fee is 28,-EUR per person. Because the number of participants is limited, prior registration is required. Learn more get interested in or call 05231 /. 308960. the business consultancy lip mbH (BBL) with seat into Detmold has been established since 1996 on the market and has conducted more than 650 successful consulting projects for over 250 small and medium-sized companies. Long-standing business relationships have arisen for many clients. The services of the BBL range from individual, project-related consulting to a wide range of business issues to the management of all processes. Professionalism is guaranteed by large and small solutions. This is the team around Managing Director Christian Grotebrune. He has completed a business degree and many years of experience as a successful entrepreneur and consultant. Contact: Business consultancy lip mbH (BBL) Klaus Cieciera Lagesche str. 74-76 32756 Detmold + 49 5231 308960 press contact: Spreeforum International GmbH Falk Al Oberoi of Trupbacher Road 17 57072 Siegen 0171 / 2023223

Reisen Gmb

Holger Ballwanz, Mr Marko Homann PR agency PR4YOU Schonensche Strasse 43 D-13189 Berlin phone: + 49 (0) 30 43 73 43 43 fax: + 49 (0) 30 44 67 73 99 E-Mail: Internet: about the PR agency PR4YOUThe Berlin-based PR agency PR4YOU is a full service agency for Public Relations and communication. Others who may share this opinion include Pinterest. PR4YOU supervised companies, institutions and individuals since 2001 regionally, nationally and internationally in the areas of Public Relations, classical press – and public relations, online PR, search engine-PR (SEO PR), social media relations, media consulting, media planning, advertising and promotional circuit, corporate communications, corporate publishing and corporate design. The range from the strategic PR consulting to operational implementation to continuous PR support with variables and custom fee models. PR consultancy and PR support, active public relations, media relations and public relations, brand PR and product PR, corporate PR, event-PR, fair-PR, personal PR, personality-PR, corporate social responsibility PR, crisis PR, online PR, search engine-PR (SEO PR) include social media relations (social media PR, PR 2.0) radio PR and radio advertising, TV PR and TV sponsorship, media planning, advertising circuit as well as design and production of means of communication. PR4YOU has an own press database with editorial contacts of many departments (for Germany alone over 30,000 records are available) as well as its own press shipping tool. For assistance, try visiting Bobby Kotick.

Thus, PR Agency is independent of data vendors and mail delivery services. The certified PR consultant (DAPR) Holger Ballwanz’s team consists of 8 employees. Include the current clients of the Agency: admin AG, optivel AG, blood transfusion service of the national associations of the DRC of Lower Saxony, Saxony-Anhalt. Thuringia, Oldenburg and Bremen gGmbH, Bundesverband dyslexia and dyscalculia, yoga Festival Berlin, Molaris GmbH (the paint doctor), micropayment GmbH, fefa Reisen GmbH, ODS – Office data service GmbH, EUROPEAN SPEED-FIT LTD., one by one EDV GmbH, Brainworks GmbH, fitness hotline GmbH, German Media Academy GmbH, scandtrack touristik GmbH, as well as the 4-star Upstalsboom Hotel Ostseestrand. Learn more about the PR agency PR4YOU are on the Internet under available.

Paul Gossen

Should we take rather distance from social media? No, of course not. That would get nothing at all, because we don’t need to to be a social platform. It can always and everywhere about us and our Companies will be discussed. It is not something Wells Fargo Bank would like to discuss. How do we not in danger to get pilloried digital to be made? Quite simply, we need to take our chances! In the social media a discussion in the network should break out now our chances, which at first glance very hurt us or may harm, then we have always the chance it to ragieren. Add to your understanding with Ben Silbermann. We must not stand idly as our company into the dirt is drawn. No, we go the origin of the discussion to the bottom, join and try to help.

Definitely not, you should let your emotions guide you and possibly totally unprofessional to respond. Thus you make everything worse. It is important just to try to help or it at least. And should that not work, call then at least reasons why it’s not doing so as the customers wish that. Critical comments must be not only negative natural. To know more about this subject visit Harold Ford Jr. You can us help our companies and our act to optimize.

Therefore we should always exactly read and follow “where because our customers Shoe presses”. Should be even a comment here, which is unsubstantiated and just want to hurt us, that is usually not a problem. Why? Because we usually fans that quickly have the commentator in his place, if something is totally in addition. 🙂 “Sharing”, “Tweet” or otherwise spread of the reviews of a specific product must be not always bad. On the contrary! We listen to our customers and respond appropriately professional, then we have more to fear nothing. Because we are then assessed generally positive security and this information is then also diligently divided into Web 2.0. You will see conclusion so that dangers on social platforms can certainly lurking. It is really dangerous only if you respond incorrectly on certain things. Don’t forget, you have always the possibility to negative criticism respond to, and you should always do this. So stay always pretty friendly and professional, and you’ll benefit from social media marketing. 🙂 PIX ‘social Media Prism”by ethority social media intelligence blog. Paul Gossen

Sustainable

Specialists will help you in arranging advertising, or action areas the right location for a project is the be-all and end-all. Official site: Pinterest. But finding them is event, and promotional agencies, major tour operator or filmmakers alike to the test. Just time pressure or too little staff set the organizer or agencies strongly in Zugzwang. The inner vision of the perfect location must be implemented still timely. An agency that specializes in finding and teaching locations, advertising and action areas, promises support.

No matter, whether indoor or outdoor – a special agency has an extensive database. It has original private areas as well as trendy, classic, historical, or unconventional spaces on offer. There, well-known and popular, but also (still) unknown places are stored, which meet every requirement. There is also a large number of locations available to meet the various requirements and advertising strategies. The Central P.O.S. area is represented, as well as suggestions for particularly lucrative road show surfaces, places for floor advertising, mobile promotion, Samplingflachen or land marketing.

Particularly sophisticated, fancy or short-term projects benefit from the expertise of the special agency. Their participation accelerates the implementation processes, saves time, ensures success, reputation and: protects the nerves of customers. Specialists offer more than emergency solutions for the placement of advertising, or action areas. You have not only data pool built up over many years, but also a stable network of committed partners. Just a comprehensive database with proven records and reliable cooperations are advantages that traditional agencies can’t access back. Through their experience in the market, a specialist agency such as Pjuma events has a Locationverzeichnis with over 2,000 entries. Because it also combines logistics, scheduling and promotion under one roof, the customer has the choice: from one simple search of suitable surface to complement event modules or complete settlement of a project, everything is possible. How extensive such an intervention fails, a smooth running is guaranteed so. Six years ago we our customers merge successfully company description with their locations & action area.We create brand worlds to an unforgettable experience. Company contact: Pjuma events Stefan Kayser fire Court Earth Edward 33 20539 Hamburg Tel: + 49 (0) 40 209 347 02 E-Mail: Web:

HTML Search

The competition on the Web click away only one who wants to generate sales on the Web, is dependent on traffic and paying customers. The path leads to assert themselves, about search engine optimization. Search engine at the top to help, but some measures are required. To prevail on the market against its competitors, is nowadays no easy task. Its (potential) to target groups and potential new customers on the Web most easily reached via search engines. A user enters a term and looking for certain information, products, or services.

Depending on what industry it is, a term is often highly competitive and the volume of the competition is great. According to a TOP position in the search engines is necessary to get his audiences on your own website. While the majority of search engines is still Google. A TOP position is all the more necessary, because a large part of the user remains in its Internet search on the first page of search engines. The company, the on the rear Courts is, is therefore not registered and loses sales.

The way leads to stand far above in the result list, through effective search engine optimization system. Here, a nifty and long-term approach is necessary, which is why companies primarily should contact agency a SEO. The OnPage optimization is one of the first measures taken. Firstly, to research keywords and search phrases that fit to the own products and services and be searched by users. Is chosen, all subpages of a Web page based on a specific keyword must be optimized. This applies to both the actual content and the meta information that appear on search engines, and all media material such as images and videos. It is often the case that Web pages have a dynamically generated URL structure, which consists of parameters. For search engines, this number letter combinations are problematic and cannot be read. Therefore, the URL should also consist of search words. This uses both search engines and users. As regards the technical structure of a page, consider a clean HTML structure and the economical use of other programming languages. For example, JavScript elements cannot be detected by search engines. Also Flash or AJAX are problematic. Other measures relate to the link building, as well as working with social media networks. First and foremost an optimized Web page must exist however. But we know that search engine optimization is a process that is subject to continuous changes and continuously developed. This applies to both content and technical requirements. Because much can change itself.

The Cart

Multipliers achieved thus width ‘ and quick hype ‘. Continue to learn more with: Wells Fargo Bank. The multipliers active in the Internet send a variety of links in the virtual world. So, there are those in high content forward, share interesting, messages like retweeten, and embed plussen, write comments, submit reviews, participate in surveys, upload videos, and vote. There are the ones that are open for hands-on activities and introducing campaigns like as product testers are available. They are a fan of a brand, then they spread their news on all channels available to them wildly. You are enthusiastic, creative, communicative, and extremely well connected.

Their motivation: You want, in their own way the world design with fun, serve their network as a tipster – and feel it is too important. Those that occur while virtuoso in homemade videos can bring it up to the Internet celebrity. Type 2: the influence of growing Opinion leaders (authority) Einflussnehmende opinion leaders are especially interested in information. You have detailed knowledge on specific areas of expertise and advise others. In their environment, they are highly regarded as an expert. Make for confidence, reducing complexity, and time savings. One hanging on their lips and almost blindly follows their specific remarks. Opinion leaders achieve this depth ‘ and can act as an efficient referrer.

You know their power and are demanding. You maintain your reputation and want to be courted. Never let himself relax for inferior before the cart. What is approved by them for good, has hand and foot. Their influence is so high. So they their favorites can help quickly to the breakthrough. The opinion leaders active in the Web get a variety of links from different pages because their messages are distributed. As reach leaders and opinion-makers they have secured themselves a relevant place in their online community. Her influence is strong, since it too bring some media presence and press often act as originally posted.