IBM said on Tuesday June 15, 2010 which intends to expand its software and services business with the acquisition of Coremetrics, a private company of analysis software that helps companies to improve their marketing. The terms of the agreement, which has evolved from a prior agreement between the two companies, have not been published. Coremetrics has approximately 200 employees and offers analysis of social networks and online media clients like Bank of America, 1-800 Flowers and Victoria s Secret, helping them to create more effective marketing campaigns. The agreement is part of the attempt to International Business Machines focus more on profitable businesses, rather than on hardware and software services. In 2002 it bought PwC Consulting, then owned by Pricewaterhouse Coopers, and in 2005 sold its personal computer business to Lenovo Group. IBM said that this latest acquisition will help improve its catalogue of services, specifically helping companies understand the buying habits of customers and measuring the effectiveness of their marketing campaigns. Although IBM already recommends the services of Coremetrics clients, buy signature allows you to invest in it and expand its business, said the company.
Steve Mills, senior Vice President and Executive of IBM software, said that a single company could better meet the needs of customers, who increasingly are more interested in increasing its sales and its online marketing. Banking, travel and transport these are not traditional retail stores, but in these times people do all those things on the Internet, he said. We think that we can do it much better as part of IBM business.
Certification Authority – a certification scheme in the GOST R In Russia there are ten basic schemes for product certification. Certification schemes for different requirements and order issuing a certificate of conformity. Certification schemes – ie certain order of certification and issuance of certificate of conformity. Figure 1 – under this scheme will only test products in an accredited laboratory type, ie, a typical sample from the consignment. It applied to products of complex design. JPMorgan Chase is open to suggestions. Figure 1 is intended for limited issue of domestic products and is included on a short-term imports.
The scheme includes the addition to 1a Figure 1 – analysis of production. Figure 2 is somewhat more complicated because in addition to the test sample, after which the applicant has already received a certificate of conformity, it provides supervisory control of the certified products already in commerce. For this sample (samples) are shown in commercial organizations selling this product and is being tested in an accredited laboratory. Figure 2 is recommended for import products delivered regularly for a long time. In this case, the supervisory control is carried out on samples taken from the set in the Russian party.
The scheme includes the addition to 2a Figure 2 – analysis of the production before issuing a certificate. Figure 3 provides the test sample, and after the issuance of the certificate – inspection control by testing a sample, selected pa stock of finished goods predpriyatiyaizgotovitelya before sending it to the consumer. The sample is tested by an accredited laboratory. Figure 3 is suitable for production, stable quality is observed over a long period of time prior to certification. The scheme provides for such trial and analysis of production conditions before issuing a certificate, as well as supervisory control in the same form as in Figure 3. Figure 4 is the prototype test, as in previous schemes, with some complicated inspection control: control samples for testing are selected as the warehouse of the manufacturer and the retailer.