Customer Portfolio

With the crisis there has been what we call customer revolution. What does it mean? First, that there is now a hypersensitivity to the price. Current customer takes is now much more seriously the value-priced equation. Thus, you have to check your value proposition.If you are out of the range of market prices, customer you punish. But that doesn’t mean that you have to be the cheapest, explains Juan Jose Peso, director of Daemond Quest. The second effect of the current situation is the network. The management of the referencing, the opinions of consumers, are more important than ever.

That there is to know what to use. And finally, lack of funding is affecting absolutely everybody, which means that many are postponing their purchases. With all these changes we are in a very complicated recruitment environment, recognize Juan Jose Peso. In short, we are faced with a new scenario. Increase the number of visits, customer calls or advertising impacts is not enough to stay in the market.

Sure that you are already checking it. But jump into the sand of the precios-chollo does not guarantee anything. You must be creative to attract customers in a cost-effective manner. If it costs you more to get a customer what is going to report on your income statement, are doing bad business. That said, plays to answer the question that we assume because you’re doing. How? First of all doing a review of your situation. Before taking decisions, you should know why your company, in particular, is losing customers.A company that loses customers because they are postponing their purchasing decisions (but they have not gone to competition) is not in the same situation that one that loses them because they have embarked on the hunt for the best price, Inc, explains Juan Carlos Alcaide, director of the Institute of Marketing Services. For the former, the best strategies will be which are aimed to facilitate the purchase.