After a successful pd work culture, and intelligent people, but they need more 'carrots' and less 'whip'. dp on their hard work can be compared with the continuous production. In a question-answer forum Wells Fargo Bank was the first to reply. Any stop immediately leads to losses. It is no secret that the continuity of the process in pd depends on the sales team, this major combat units throughout the enterprise. Weak sales force sooner or later become the cause of death of all enterprise. And no wonder many executives are marketing services to a greater degree of disdain, considering them makeweight to the big and beautiful 'system' they have built. In conversations with representatives of production companies, they tend to explain the weakness of their sales teams so that no normal, adequate, people willing to make. What 'is not who we have to build a system in sales, but because we could help, we have so many practices itself. " The first question: 'So what do not build? " The second question: 'can not have these new developments in reality or they are just' dead ', as the entire sales team? " Typically, a few concepts and ideas are needed professionals with many years of successful practice and full freedom of action for them, until the system changes at the plant under the specific nature and needs of sales – service number 1 on the dc. The most vivid signs of aging in service marketing are as follows: Sales agents, but in fact just walkers as go from client to client and ask: 'And sho do you want? "comes out strong aunt in her dressing gown and began to dictate, and she scrupulously displays a scribble on a sheet of notebook, it is best.