Tag: media & communication

Managing Director

29.1 Million Germans read online newspaper. The OMS newspaper combined reach 20.8 million newspaper readers. Frankfurt/Main, 30 July 2013. The online offerings of the newspapers reach 29.1 million unique users in the average month (March to may 2013). This corresponds to 41.4 percent of the German population aged 14 and above. Especially young readers use the websites of newspapers. Two-thirds (66.2 percent) of 14-29 year olds read online newspaper. ZMG special evaluation current AGOF internet facts 2013-5 newspapers have come to this result successfully transferred their strengths in the online world”, so Markus Ruppe, Managing Director of ZMG newspaper marketing company.

Just young people perceive the newspaper as a cross-channel brand.” Intensive reading and high user-pages-binding in their entirety are the newspapers reach strongest offering on the Internet. Alone on the newspaper Web sites in the OMS daily newspaper combined, advertisers reach 20.8 million unique users per month. The newspaper pages have a high User pages binding”, explains Linda Mozham, commercial Director, Member of the Executive Board of OMS. That’s why for example texts are not only on but read through, the time spent on the page use is higher, more intense.” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical services of the media planning to controlling advertising effect. Contact: Ulrike Sand spokeswoman Tel. 069 973822 – 22 E-Mail:

Dirk Heinrich

Modern marketing is essential for many entrepreneurs. Therefore, the trend towards benefit and entertainment. More confidence and better positioning of expert increase the acquisition success a possibility are audiobook production. Here, great success can be celebrated with relatively clear marketing budget. Additional information at Wells Fargo Bank supports this article. Depending on the target group is the viral effect also should not be underestimated and ensures more, free distribution of the advertising message. Recording Studio-84 of the NewWay company is a competent production partner for audiobook productions. How the contractor now offer to successful marketing with audio books and radio dramas? With the help of a short regular listening content, so-called podcasts, the customer interesting operations can be informed about.

This regular information provide added value. Depending on someone is informed more regularly, the sooner you are considered expert in your field. Podcast productions thus enhancing your awareness and work 365 days a year as a free info consultant for you. But with more viral power radio drama/audio productions are slightly larger. Unlike podcasts, whose plot is usually longer and complete. Furthermore it is mostly “Stories”.

And one can be useful exactly this difference, as an entrepreneur. A brief digression: Fairy-tales are very popular in the world of marketing. Can be changed you but easy customization and adaptation in a desired direction, which highlight the product or service. Yet so just use the power of the “fairy tale” for themselves and put the benefits of your product and / or undertaking in the action of a radio drama or Audiobook. Therefore, this media work because the people with the time go and expect that of the ones which they entrust their money to get a professional performance. On you will find a competent partner for your next audiobook or radio play.