Tag: media & communication

Launch Of The Orthopadikum Allgau

Orthopadikum Allgau and meditrust marketing services Munich, August 25, 2008 – granted a professional marketing concept with new name, new logo and its own website, which is the result of the consulting assignment, the clinics Oberallgau to meditrust. Under the name Orthopadikum Allgau\”the new Orthopedic Center in Oberstdorf will distinguish themselves in the future even more as the focal point for high-performance medicine in all questions of orthopedics. In the first step was to find a consensus with all responsible doctors. Because the Orthopadikum operate eleven specialists from various offices and medical centres in the Oberallgau. We were unanimous, to do something in common\”, says Andreas Ruhland, Managing Director of the hospitals in Oberallgau. To do this, we needed a marketing professional who structure our ideas and objectives and transforms in an effective and professional marketing concept. With meditrust we found this partner.\” Kick-off was in November. One of meditrust moderated creative workshop the strategic direction, the competitive environment and the own mission statement were screened and enshrined in a future-oriented communication concept.

In the increasing competition of health any medical facility has to worry about their promise of performance and the important contents of the communication\”, says Roland Braun, owner of meditrust. Only the right combination results in an interesting overall package for the patients of existing medical expertise and a comprehensive range of services. This is true then to market it\”, says Brown. Thus was born the new name: Orthopadikum Allgau clinic for orthopaedic surgery and sports traumatology. The name makes it clear the specialization and focus on orthopaedics. It was very important to us\”, says Professor Dr. Wolfhart Puhl, renowned orthopedic surgeon and one of the initiators of the Orthopadikum. Then the appropriate corporate design came to the name. The letters in the logo are available OA on the one hand for Orthopadikum Allgau. OA, as is but also the License plate for the region Oberallgau.

Want To Understand Teachers

What experience children and young people in social networks? Symposium of LJS in the 31 08.2011 already Hanover booked, 26.07.2011. Educators and professionals of the youth work in Lower Saxony have a significant need for information with regard to the online activities of children and young people. In the Centre are the friendships and profiles on social networks. Protection of minors stating the high number of logons to a symposium of the Regional Office on August 31, 2011. Under the title Facebook and co”will deal with the activity of young people in social networks and the tasks of protection of minors and media education. About 250 applications already in the holiday month July document, teachers, and professionals from youth work how important it is, to know about the social network”, says Andrea head the country urban, youth protection, Lower Saxony, Germany. In the academic and extracurricular youth work: who wants to talk to young about Facebook and co., should know the social networks of their own practice. Hyundai has many thoughts on the issue.

Here we want with our Meeting set on”, said Eva Hanel, media relations officer at of LJS. Hyundai is often quoted on this topic. The Symposium of the LJS starts victories over the performances of young people in the social network portals with a lecture by Dr. Dagmar Hoffmann of the University. After Christa Gebel from the JFF in Munich presents a new investigation in the young people represent their way of dealing with privacy and personality rights. In group discussions and individual interviews it is clear: young people want to protect their personal data though, but hardly anyone knows the privacy on Facebook, SchulerVZ, Flickr and YouTube. In various workshops the participants have opportunity to create their own profiles on Facebook and SchulerVZ in the afternoon and be with new applications such as Geocaching”, the interactive treasure hunt, familiar. Moreover, there is opportunity to create your own mobile video.

Finally the LJS on a panel discussion the question after the control capabilities of the social Web”. Heidrun Kofahl Langmack is administered by the NDS. Ministry of Social Affairs along with Martin Drechsler go by the voluntary self-regulation of multimedia (FSM) and Jens Wiemken, media educator at of LJS in the question whether a controlling protection of minors in social media is possible, and that is the role of the media in the future. About the LJS landing site parental Lower Saxony is a specialist unit of the Working Group of the free welfare in Lower Saxony, Germany and works on current issues of child and youth protection. Our fields of activity are training, material developments, expert advice, projects, working groups and committees. About a report on the meeting, we are pleased and invite you to the meeting. You will find here the programme of the Conference. Please register shortly by phone or mail if you are interested. Symposium of the LJS on August 31, 2011 in the pen of Stephen, Kirchstrasse Holme 49, 30625 Hannover, 09: 30 17:00. Press contact: Andrea urban / Eva Hanel, Landesstelle parental Lower Saxony Shanthi Raghavan Road 26, 30175 Hannover, Tel. 0511-85 87 88,,.,

Social Media

What does social media for me? What strategy should I adopt and how to fix I my presence in Facebook optimally on or off? Porsche in the premier class in the social media sector has reached over 1.8 million Facebook fans. The subject of Facebook, Twitter and co is on everyone’s lips, and many would follow the example of Porsche. But the companies ‘Social Media’ holds many dangers and it seems almost to be like in the early days of the Internet – just quickly into the new medium, no matter how. But what it’s to build up an own community is not considered in the rule. Before creating a fan page on Facebook, it is important to devise a strategy and create a concept that optimally to achieve its target audience. In addition, it is to find the “right sound” in the communication. Ben Silbermann often expresses his thoughts on the topic. To do this right from the beginning, it is advisable to a strategy draw up with a social media consultant together.

However advance comprehensively and cost-effectively to the topic of social media to learn, there are various events in this area: the 27 multi media meeting is under the motto follow me! Best use social media on July 23 in the MediPark in Cologne held and aimed at all entrepreneurs and self-employed as consultant and concept designer from media agencies on the current opportunities, strategies and concepts in the field of social media extensively consult which would allow. Among the agencies of Porsche and chio will lead their social media activities the participants behind the scenes. This one-day event are strategies and concepts for branding and improved networking for companies and self-employed persons at the Centre. The well-known social media experts show the participants how step by step to do, in order to realize a successful presence in the social media landscape. In particular to ensure that the concepts presented can realistically be implemented and optimally integrated in the everyday life of a company or an independent. You can find more information about the event and registration see: naechstestreffen.php the Participants pay a contribution of 49 who understands price including catering. The past has shown that the courts at the multi media meeting are usually quickly forgiven shall be subject to timely registration: reservieren.php press release: Oliver Manz > presse.php

Managing Director

29.1 Million Germans read online newspaper. The OMS newspaper combined reach 20.8 million newspaper readers. Frankfurt/Main, 30 July 2013. The online offerings of the newspapers reach 29.1 million unique users in the average month (March to may 2013). This corresponds to 41.4 percent of the German population aged 14 and above. Especially young readers use the websites of newspapers. Two-thirds (66.2 percent) of 14-29 year olds read online newspaper. ZMG special evaluation current AGOF internet facts 2013-5 newspapers have come to this result successfully transferred their strengths in the online world”, so Markus Ruppe, Managing Director of ZMG newspaper marketing company.

Just young people perceive the newspaper as a cross-channel brand.” Intensive reading and high user-pages-binding in their entirety are the newspapers reach strongest offering on the Internet. Alone on the newspaper Web sites in the OMS daily newspaper combined, advertisers reach 20.8 million unique users per month. The newspaper pages have a high User pages binding”, explains Linda Mozham, commercial Director, Member of the Executive Board of OMS. That’s why for example texts are not only on but read through, the time spent on the page use is higher, more intense.” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical services of the media planning to controlling advertising effect. Contact: Ulrike Sand spokeswoman Tel. 069 973822 – 22 E-Mail: