The project interested in companies like Goldman Sachs, lvmh and the Benetton, the company invested in more than 100 million pounds. At launch, the estimated value of the company amounted to more than 200 million. Nevertheless, the partners have clearly overestimated the market size and opportunities to implement it. After 18 months, boo.com went bankrupt, having spent all investors' money. It is obvious today, it is clear that the failure was inevitable.
Expensive equipment, high tariffs for the delivery of higher value goods. These factors have disappointed the potential retail market in possibility of convenient online shopping. Over time, the scale World Wide Web has increased, it is now rightly called a global, but despite this, the market for electronic sales of clothing is too crude, untrained, inexperienced, and most importantly, incredulous. In addressing the issue of how to increase sales of clothes over the Internet, you need to market segmentation. And most importantly, to find out what the market will have to work – on market natural or legal persons.
It's time to talk about shopping. The modern woman spoiled many shops, services available and services that are forced to develop boutique owners. She loves to feel new clothes for himself during the shopping experience can re-measure a range of goods, and most importantly, to remember the ratio of the product. This is a special ritual. Scientifically proven that Russia is a woman spends in stores from 3 to 7 years of life. After these statistics it becomes clear why many boutiques refreshing air conditioners, aromooborudovanie and comfortable sofas. In the online stores must be present compensating service. Lack of sofas can be replaced, for example, detailed descriptions of clothing and other characteristics – fabric, dimensions, senses of touch. Lack of air conditioning – in a convenient and quick delivery. Barrier of mistrust can be reduced by offers several products in the fitting. A lot of payment options (terminal, cash, web money, web banking or conventional bank) – one of the competitive advantage of any online store. Market of individuals – it female-dominated European lifestyle, tired of everyday shopping, and maybe employed businesswoman who do not find time for endless shopping. But only you? Indeed, many well-known brands are not accessible geographically, so ladies take the risk – order online. They are connoisseurs of high fashion, whom they say that "they dress straight from the catwalks of Italy." In their locker room is not one model RoccoBarocco and sassofono. Market entities characterized by the fact that the buyer – an experienced specialist, most likely, not delirious fashion trends. Purchase a complex and multilevel. Wholesale sales are made, usually at the top level of management. Buyer unimportant, in jersey or cotton or that a product is much more important – the brand. This is a situation where reputation and credibility of the brand's impact on sales. Women's wholesale clothing is sold at many sites, but not bought on all. It must be admitted that the fashionable clothes and to this day is the most complex object online sales. Still, to truly appreciate the clothes can be an example only it. This is the problem of retail shops, absolutely is not relevant to wholesalers. Currently, e-commerce is rapidly developing, and wholesale purchasing on the Internet – it is today. Within one hour you can build an application on the Internet site shop, pay convenient way and wait for a product that will deliver a transport company.