An eBook must be not always the classic implementation of a conventional book. As an eBook can also be as guide, accessibility, product catalog or training material. The usage represents another very successful alternative as a classic marketing tool. This first studies show that the best results provide a combination of editorial and advertising content. The user wants to receive not only a free eBook, but he wants to get additional added value. Finally, there are a variety of digital content all over the Internet via mouse click to download and this in many cases still free of charge. Therefore, the digital product is really only interesting, if also a concrete benefits for both sides is associated with the content.
The author can distribute free his advertising message, the reader or user receives an interesting information or a specific added value. Only if these prerequisites are met, the hoped-for viral effect begins and the eBook begins to multiply in the Internet. Is initiated this process in the network, can in this case be concerned, electronic book to a very successful marketing instrument. In this viral process is further reinforced when it involves a very exclusive information and the user about the ebook receives a huge added value. In addition the eBook in the appropriate recess must be placed, because what helps the interesting information if the user can’t do anything. Who wants to take a picture of a corresponding example yourself, find a free demo for an eBook as a product catalogue for Office templates: cms /… . More information on this subject can be found in the Web log.