It will work for you 24 hours a day, seven days a week. If you use your auto responders to provide more information about a product, your site becomes a customer service open 24 hours, working for you even when you’re sleeping. A more useful ways of using auto responders is to provide a brief overview of your Web site or a trial version of a product, particularly for those visitors who were short of time. Another way would be to offer one or two free chapters of the book you are selling. You can also add files to your messages auto responders. If you sell digital products like ebooks and software, you can advertise your auto responders not only in the pages of thanks, but in the actual product itself or within a file “read me” that comes with the download of your product.
You might be wondering … Why would I want to capture the name and e-mail from a client a second time? This will tell you why … Let’s say you are an affiliate for a product that is complementary to the product you are selling: If you put that client in a separate list for your affiliate promotions then you can be sure that you receive the message you want to receive. You may think you are doing too much, but it is not. The more targeted you can maintain your list, the better response you will get. Another way to advertise your auto responders is through pop-ups.