EXAMPLE Chris Pirillo Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. In fact, it was the first to proclaim e-mail as being dead. Still, while preferrs to subscribers using RSS instead of e-mail, which is not that prevent the use or the promotion of RSS or email. COMPARISON “N blogs, e-zines, E-MAIL AND RSS If you’re reading this article and think that blogs are actually “beyond e-mail”, has only the following facts. RSS and email are the distribution channels for content, tools that allow us to deliver content to end users. Blogs and e-zines on the other hand are two different media formats of Internet content, which differ in the form / content provided and presented through them.
RSS / e-mail and blogs / e-zines, are not directly comparable. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct insurance business / logical relation between, for example, blogs and RSS. Blogs are “personal” conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and is restricted to a limited number of types of content. E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex structure and non-linear content, and have the ability to carry many different content types that do not mix well together if provided through a linear content structure. A typical e-zine might include: – An editorial – An editorial, which represents the dominant theme of a specific e-zine issue – support articles, clearly structured to show they are secondary to the publisher – Links the “best” blog posts in the schedule; – Links to the most relevant forum topics and posts; – A news section – A leading client case study – different ads (banners, text ads , infomercials, etc) – A consultant functions – A Q & A – A technical paper with functions – Etc Providing all of this content demands a complex content structure and a strong and experienced editor.
The blog format simply does not provide the level of the structure to effectively present a mix of complex content. But that does not mean that blogs are in no way inferior to e-zines, which are simply different. And businesses need both, and they need to offer both via RSS and email. Personal preferences towards content delivery channels and formats of media Internet content have no place in business. What matters is what our viewers want and how they want. Copyright 2005 Rok Rok Hrastnik Hrastnik urienda is the author of the marketing and release power RSSe publication, hailed as the best and most comprehensive guide to RSS for marketers by leading RSS experts.