New training follows the trend towards compact transfer of knowledge in the occupational training currently innovative training formats that feature soon, speed and participation to develop. In addition to the necessary immediate success, companies need but will also be a focus on social and economic sustainability. Both facets are in a novel training offer of the Anne Schuller marketing consulting Institute efficiently linked together: the day of power. It includes a 4-hour workshop with the management team, a 90-minutes presentation from our employees, as well as a package with immediate follow up work materials. A new phenomenon is at the heart of the activities: the fleeing customers. “The customers in droves to run the company, the willingness to change is so high like never before”, says Anne M. Schuller, leading expert in loyalty marketing in the German-speaking world. This trend not to stop, so the lecturer and book author was next with classical sales seminars.
Rather be advisable to focus the entire organization on the customer to them loyalisieren to. To integrate all staff in this process, in particular to involve the customers were trapped at the top of the leadership. The goal is loyalty leadership. Long and tedious training are there not goal-oriented. Who works in recruiting its staff as opposed to the behavior, can success much faster. “Two facets are essential here: its employees actively in strategic processes to include and its customers to make free consultants.” The day of the power is suitable especially for medium-sized companies that provide long-lasting customer relationships in the foreground. Anne M. Schuller is a management consultant and considered to be the leading expert for loyalty marketing.
Over 20 years, she has worked in senior sales and marketing positions of various international companies and several awards. The diploma in business administration and eight-time book author is one of the most prominent business speakers in the German-speaking world. She teaches at several universities. Her book customer proximity in the Executive Suite ‘ was awarded the Swiss economy Book Prize 2008 press contact Anne M. Schuller Anne Schuller marketing consulting Office: 0049 89 6423 208 mobile: 0049 172 8319612