Management Committee Public Relations

Normally the crisis unit is integrated on the committee that will manage the conflict to end, whose members will join others in the organization whose work and expertise are related to the origin or the cause that has produced the crisis and sometimes specialists or external consultants with different profiles. There is no relation to the composition or a specific number or set profiles, but, besides the aforementioned components of the crisis, the committee must be present two types of people: those related to conflict resolution and functional responsible for bringing together and coordinating the various departments and areas of the company. The latter should be key people in the organization, who enjoy a good image and having a flexible spirit and dialogue. In my many years of experience in crisis management, generally the core members of the crisis committee should be: 1. General manager or general manager in February. Head of Human Resources 3. Legal adviser or representative of the company in April.

Chief of Security 5. Public relations or communications director in June. Chief Financial Officer From my point of view, these are the initial and permanent members, which should add specialists in different branches, depending on the cause, reason or circumstance that has led to the crisis. For example, if there has been an explosion at a chemical factory, it is clear that a specialist in that area should be integrated into crisis management team. In the case of labor disputes is another professional charges of fraud, bad products, computer crime, kidnappings, etc. Each case is very specific and requires the use of specialists very specific.

We can not ignore this crisis committee the appointment of a spokesman or spokeswoman of the company. In most appearances before the media, the person authorized to do statements and give opinions, and official positions of the company. Who should be the spokesperson or official spokesperson? In times of crisis, the most logical thing is that this role would be played by the director of communications and public relations for their experience and knowledge in managing the representatives of the media, with whom, generally has good relations. However, sometimes crisis situations requiring high technical competence, management of highly specialized topics, here it is more advisable to appoint a skilled and trained in the use of interviews with the media. Recall that in times of crisis, calm and relaxed press conferences changed to one unexpected approaches in the street, by telephone, visits without notice, and to manage this type of interview must be well trained not to commit errors and, rather, take advantage of every meeting to get the most out key messages and present previously prepared. Communications director always is integrated and is the spokesman for very general statements and issues, in addition to being provided the link and making contacts with journalists, especially those that are controversial or clearly identified as adverse to the company. To receive fortnightly articles and resources by email about these interesting subjects subscribe today from this link, or copy and paste into your browser, subscribe and begin receiving our newsletter today.