Tag: social

Association Davidson

Today you can find a motorcycle dealership Harley Davidson in many countries: Argentina, Australia, Belgium, Brazil, Chile, China, Colombia, Croatia, Denmark, Dominican Republic, Ecuador, Egypt, France, Greece, and a largisimo and so on. Harley Davison, mark when things get difficult is when people we grow, some companies also. Harley was consolidated as one of the best brands of motorcycles when Japanese manufacturers began selling motorcycles of very high quality and much more affordable than the company. The situation was critical because in ten years (1973 to 1983) its market share decreased from 78 to 23%. Harley Davidson should react to this new situation, the market was getting tested and Harley knew exactly what she should do. The Harley Davidson company knew it could not compete with foreign price manufacturers so you should use another strategy: he established new values of market and also improved its quality. What is surprising is that these new values were not in the product but in the emotions of the people who bought the product.

So began an advertising campaign unprecedented to give this new value to their bikes. And this was what he did to revive the company and not only this but it has been one of the main factors which has made to consolidate it and endure for more than 100 years. Today, Harley Davidson bikers not only used the motorcycle as a mode of locomotion, but they see it as a symbol of rebellion, freedom and independence. Exact, independence and individuality. This is important since the company has been able to be close to the consumer and has leveraged the information to grow.

They noted that motorcycle Harley consumer just their motorcycles so they developed a line of accessories which represents a major source of income to the company. Today there are two equal Harley motorcycles. HOG has been an initiative of the basic company that has allowed the company to be in creating a relationship with your consumers in the long term. HOG is an international organization of owners of Harleys United by the passion of travelling in Harley-Davidson. There are members of this group mainly in North America, Europe, Asia and Oceania and organise events such as walks, rallies and celebrations. Harley offers special discounts to members of this Association. Motissimo.es. we have the best Harley Davidson in Spain. Directly imported from United States. Visit us.