Tag: franchises

Logrono Perfumery

Refan, unique company in the market of branded perfumery, approximates unstoppable to the fifty reference perfumeries, with his last inauguration in Leganes (Madrid) in the calle Juan Munoz, no. 12. It is an establishment of between 40 and 50 square meters, with a broad sample of reference perfumery and a major cosmetics line. If you are an expert in the sector, you put up your perfume and do not need to dip into the franchise. But if instead, and that was my situation, this teaches accompanies you from the beginning, studying the area, watching what may be the most appropriate establishment, guiding you before, during and after the opening, explains Susana Calero Ulloa, the new franchisee of Equivalenza Refan, together with two partners.

And that is exactly what is expected of a franchise, isn’t it? Pay for a knowing make you do the simplest things, so that you can dedicate yourself to what is truly important to take your business forward. The intention of this enterprising, who advises who is thinking of starting your own business not frighten by the situation that crosses the trade, is see how newly inaugurated perfumery works for, if it provides profitability studied, request that the central franchise to other towns in the South of Madrid. With this pace of openings, it is not surprising that the company has an expansion plan which envisages achieving the Christmas season 2011 with hundreds of establishments open to the public in all Spain. And it is not always optimism, because negotiations are already ripe with the new additions before the entry of the autumn in Madrid, Cadiz, Santander, Pamplona, Logrono, Segovia, Palma de Mallorca a offer that he reaches 150 perfumes of white mark on a store designed to achieve a triple customer loyalty, is the business concept that Equivalenza Refan puts at the disposal of third parties, because although at first is a purchase by impulse, subsequently the quality and price makes it a sale of loyalty. In addition, found also in stores other cosmetic products, articles for the bathroom and natural soaps of boutique, says Jaime Berdejo, general director of the company. And it is that in all markets, consumption habits that are being imposed incide white markings or generic products, since the smart buyer does not want to pay brand, but do so only by a product. The current consumer recognizes and appreciates the quality of a perfume and its price is 10 times lower in the market which the brand equivalent occurs if a loyalty. In addition, each day large chains offer brands white high quality, very similar to the original, often made by the same manufacturers who come to the consumer up to 50% cheaper.

Refan Bulgaria signing was created in 1991 as a family company dedicated to the Commerce of imported perfumes and cosmetics. Later it develops and unfolds, little by little, creating their own technological development links and developing a production of perfumery, cosmetics, bath products and natural soaps of boutique. Over the past years the company imposes on the Bulgarian and international market with its own trademark Equivalenza Refan and with this name offers its production in Bulgaria, rest of Europe, Africa and Asia. The investment to start up this business is reduced since with about 14,000 euros (plus VAT) can begin. It is ideal for self employment but also as an investment for whoever wants to have a small chain of stores in your locality, with establishments ranging from 15 to 35 square meters in populations of 10,000 inhabitants.