A series of new patents that Google has registered in recent months directly affect this site search algorithm. These modifications are still part of his plan for combating spam. It is normal that many wonder how these changes will affect your SEO. As we cannot combat what do not know, we will try to define exactly what the goals of Google. In this way we can take the steps needed to debug our web site from those factors that can negatively influence our positioning in Google. Firstly, Google appreciates the valuable content and, most importantly, unique.
One of the most recent changes will attempt to penalize those websites which do not contain quality content and unique. In this way, will need to remove this type of material, even where the owner of both web sites is the same. Another point which will be severely penalized, with dozens of positions of delay, and even the disappearance of results pages, is the purchase of links. Therefore, if you have recourse to this practice in the past, I recommend urgently begin a campaign to eliminate those inbound links. Now well, how to verify the sites that we link? For this we have, in principle, of the tools for Webmasters from Google.
We simply went into the control panel and click on the section links to your site. By deploying the list we can verify the sites that Google has indexed as linkeandonos. There are also other free online tools that allow us to see the incoming links, such as Alexa.com. Enter the URL of our website and check out the links, which are highlighted at the top (by clicking on the number of links we can deploy the list). Google recommends to get rid of bad neighbors, i.e. purchased links and the farms of links that we have included. In this regard, it is worth noting another of Google’s algorithm changes seeks end to links farms. Thus, Google shall be deemed as a farm of links to blogs with little content but an extensive blogroll, or directly page with too many outgoing links (typically calls recommended links or webs amigas). Another cause of known penalty is called Stuffing. This technique consists in keywords overpopulate the texts, in order to improve positioning. Thus the search engine tries to finish with those sites built exclusively to receive revenue for Adwords, and whose content is poor, little, repetitive and does not offer any benefit to the user.