Plans Are Nothing, Planning Is Everything. (Dwight D. Eisenhower)

Event marketing has become one of the most effective marketing tools nothing motivates people more, remembered nothing better than to events, even seen. Event marketing doesn’t matter whether a company of an event want to inform, inspire or motivate now one of the most effective marketing tools. It allows the company, with its customers, to contact employees or suppliers in personal contact. Most companies do not have a trade fair participation however capacities, in addition to the day-to-day business, to prepare intensively Roadshow or other events. Often lacking personnel, time and sufficient expertise. Each event must fit the concept, and the statement to the corporate strategy and corporate culture. Because it involves not only the General Organization of events from beginning to end, but in particular, to market a product or to present a company. Often also forget the final evaluation after the fair.

However, this important facts can be generate for the future. Only a few companies systematically exploit the different possibilities of event marketing. Just smaller and medium-sized companies, which often hold their events on their own, use only a fraction of the actual potential of marketing events. Ziegler marketing and communication supports companies in the objective and design, as well as the subsequent monitoring of success not only in the realization of an event, but in advance. Moreover, the choice of the suitable event, because not every event is suitable for any company.

It helps companies by means of a conference or trade show, employee or partner event the attention to Roadshow or anniversary. It is worth to find the right partner for the event. Sabine Ziegler brings a wealth of experience and diverse skills and helps therefore to a successful and profitable event.