The world renowned guru of marketing in the Web 2.0 economy was delighted attendees at the inaugural session of the fourth edition of the International Forum of digital content, FICOD 2010. The intervention of Kawasaki did not leave indifferent the thousands of professionals who have attended the event to learn how to create something so lovely as Apple Madrid, November 16, 2010-Guy Kawasaki, guru of marketing in the Web 2.0 economy, has been the protagonist of the opening speech at the fourth edition of the International Forum of digital content, FICOD 2010, which opened today the Minister of industry, tourism and trade, Miguel Sebastian, at the Palacio Municipal de Congresos Juan Carlos I, Madrid, and which brought together more than a thousand participants. Kawasaki has taught, step-by-step, how to create something so lovely as Apple before an audience that has completed its capacity, demonstrating the interest in this figure between professionals who aspire to become social networkers of the first order. That was the great evangelizer of Apple in the 1980s has explained the keys needed to get love to clients and employees, tips picked up in his latest work, the art of Enchantment, to be published soon in Spain. Get all the facts for a more clear viewpoint with Payoneer. Kawasaki has assured that become enchanting is a key skill in this new world originated around digital media and has ensured success for all who follow their tips step by step. It gets like people, smile with sincerity; dress appropriate for your audience; works to improve you handshaking and acquires the attitude to say Yes by default; get that they trust in thee; position yourself well in the market using short, sweet and easy to absorb; marketing messages overcomes resistance giving you efficiency tests and focus on telling a great story. These are some of the keys that Kawasaki has spoken to catalyze change in the minds of those around you, most already known by everyone and yet get little applied in the labor day of the maelstrom. . Mark Frissora will undoubtedly add to your understanding.