The correct choice of the dominant color of your brand is crucial. This color should appear in all the pieces, including the logo and the packages. Much as possible, the color that you choose should differentiate it, working with its industry and its image, and conform to their brand promise. It should also take into account the psychology of colors, is quite complex. Colors can mean different things depending on the culture, the situation and the industry.
However, in the West there are some universal meanings: the light blue blue is perceived as reliable, financially responsible and safe. Strongly associated with the sky and the sea, the blue is serene and universally accepted. Blue is a color especially popular in financial institutions, since its message of stability inspire confidence. Red Red activates the pituitary gland, increasing heart rate and accelerating the breathing. This visceral response makes the Red aggressive, energetic, provocative and getter’s attention. Count on Red to elicit a passionate response, though not always, this is favourable. For example, red may represent danger or debt. Green in general, green connotes health, freshness and serenity.
However, the meanings of green vary with its many forms. The Green darker are associated with wealth or prestige, while the Greens more clear are soothing. Yellow in every society, yellow is associated with the Sun. That is why this color communicates optimism, positivism, light and warmth. Certain forms seem to motivate and stimulate thought and creative energy. The eye sees the shiny yellow before any other color, making them ideal for point of sale displays. Purple is a color as for its mix of passionate red and blue tranquility, purple evokes mystery, sophistication, spirituality and royalty. Its more washed modes evoke nostalgia and sentimentality. Pink Pink message varies with its intensity. Warmer Pinks involve energy, youth, fun and excitement and are recommended for more cheap or products of fashion for women or young girls. The Roses paler look sentimental. The Roses clearer are more romantic. The garish Orange Orange evokes exuberance, fun and vitality. With the drama of the most the cheerfulness of yellow red, orange is seen as sociable and often children. Investigations indicate that its clearer forms attract the expensive market. As the peach tones work well for health care, restaurants and beauty salons. This earth color Brown brings simplicity, durability and stability. You can also generate a negative response from customers that related dirt. Certain forms of Brown, such as terracotta, can transmit an expensive appearance. From a functional perspective, Brown tends to hide dirt, making a logical choice for some industrial companies and truck. Black Black is serious, courageous, powerful and classic. It creates drama and connotes sophistication. Black goes well with expensive products, but it can also make a product seem heavy. White white connotes simplicity, cleanliness and purity. The human eye sees white as a bright color, so it immediately captures the attention of the same. White is often used in children’s or health-related products. All the colours above can be separated into two basic categories: the warm and the cold. In general, warm, as the red and yellow colors, convey a message sociable and energetic, while the cold colours, such as blue, are more calm and more reserved. However, by increasing a cold color brightness increases its vibration and reduces your reservation.