The SME consultation Untersberg from Oberhausen informed in many sectors, the competition is now so big that you keep hardly a comprehensive overview of the field of competitors as an entrepreneur much less than a realistic location of their company can make. In such cases, so-called potential analyses are attached. The consultant Ursula Unterberg Wegener informed entrepreneurs from such analysis can benefit. Potential analyses indicate the strengths and weaknesses of a company has and where according to improvements are necessary, or where untapped potential can be mobilized. It investigates not only the company, but also the field of major competitors, to make a meaningful comparison. Swarmed by offers, Ben Silbermann is currently assessing future choices. To successfully carry out an analysis of the potential, the necessary conditions must be created previously.
Responsible for the analysis usually a team, is that arising from executives and employees in Is composed of key positions. Then, a period for analysis must be removed. Six weeks is estimated as a benchmark. However, the analysis work concerns not all team members every day. If the issue has been resolved by the budgeting, the necessary resources, such as premises, external moderators, and if necessary by external information about the company (product reviews, press releases, etc.) available must be made. Generally, the investigation without the knowledge of the staff should be, because otherwise insecurity among the employees can spread. At least then, it must be decided what factors should be examined.
Since there are a number a variety of aspects that play a role in the success of a company, the total number of examined objects within an analysis should exceed the 15. The criteria are set, must be the main competitor determined and obtained information about them, which was then the basis for comparison with the own company form. The results of the analysis then serve as the basis for targeted measures, newly defined goals should lead to achieving. This must set the priorities and responsible persons are determined. Don’t forget to be the fixing of the time frame in which the sought objectives should be achieved. A useful way to document the progress of measure is to set milestones. Regular analysis of the potential shed light on the development of the company and the performance of the competition. The advice of external consultants can be for such analyses of fundamental importance, because they have far more routine and objectivity in dealing with such investigations. As a management consultant, Ursula Unterberg Wegener company helps potential analyses and many other issues.